The SUV landscape in the United States is evolving rapidly, driven by a demand for spaciousness and versatility. In 2025, notable entries such as the Toyota RAV4 and Honda CR-V redefine expectations with innovation and design. The shift from sedans persists, with electric options gaining traction, reflecting consumer preferences and a sustainable future for automotive travel.
The Best SUVs of 2025
The SUV market in the United States has witnessed an ongoing evolution, primarily driven by consumer preferences for spaciousness and versatility. In 2025, top contenders include familiar names like the Toyota RAV4 and new entrants that bring innovation and style. The trend toward SUVs and crossovers continues, with these vehicles constituting about 50% of all vehicle sales as more consumers shift from sedans to larger body styles.
Leading the Pack: Toyota RAV4
The Toyota RAV4 maintains its position as the best-selling SUV in the U.S., with over 239,451 units moved in the first half of 2025. Its popularity is attributed to its ample interior space, advanced safety features, modern technology, and availability in hybrid versions for those seeking fuel efficiency. It combines reliable utility with accessible pricing, making it the third best-selling vehicle overall.
Strong Performers: Honda CR-V and Chevrolet Equinox
Coming in second, the Honda CR-V solidifies its reputation with 212,561 units sold. Praised for its consistent value, KBB has named it the Best Buy for compact SUVs in 2025 Honda CR-V. On the other hand, the Chevrolet Equinox, redesigned for 2025, has seen a 22% increase in sales, moving 157,638 units. It boasts a refreshed design, spacious cabin, and advanced tech at an attractive price point, with comprehensive safety features to boot.
Electric and All-Wheel Drive Options
The Tesla Model Y stands out as the leading electric SUV, with estimated sales of 150,171 units. Its popularity is largely due to its impressive range and performance, although it lacks Android Auto or Apple CarPlay capabilities Tesla Model Y.
For those favoring off-road adventures, the redesigned Subaru Forester offers standard all-wheel drive and cutting-edge technologies like DriverFocus distraction mitigation. It achieved a 3.4% sales growth, with 95,972 units sold. Additionally, the Ford Explorer and Jeep Grand Cherokee maintain robust features and capabilities, catering to urban and rugged needs alike.
Luxury and Style in the SUV Market
The SUV segment is not only about utility but also about luxury and style. Models like the Mazda CX-5 and Kia Telluride deliver aesthetically pleasing designs alongside advanced technology. The Telluride, repeatedly winning the Kelley Blue Book Best Buy Award, continues to impress with its intelligent design and technological offerings, catering to families seeking both style and substance.
Consumer Preferences and Market Trends
Dominating the U.S. market, SUVs and crossovers capture consumer preferences for spacious interiors and versatile capabilities. The shift from sedans to larger vehicles highlights an evolving automotive landscape. Increased interest in electric vehicles complements this trend, with electric vehicles accounting for about 10% of total vehicle sales in 2025 electric vehicle growth. Supported by environmental awareness and government incentives, this shift is likely to continue as infrastructure for charging expands nationwide.
Why You Should Learn More About Popular SUVs Today
Understanding the current trends and offerings in the SUV market can aid in making informed purchasing decisions. Whether choosing a reliable family vehicle or an all-wheel-drive adventure companion, the 2025 SUV lineup presents numerous options that blend innovation, performance, and style. As the market continues to adapt to evolving consumer demands and technological advancements, staying informed will help consumers align their choices with their specific needs and preferences.
Sources
Kelley Blue Book’s Best SUVs in 2025
MotorTrend on SUV Rankings and Features